Tuesday, April 13, 2010

International Fitness Clubs

An International health club is a chain of five or more health and fitness clubs, all carrying international brand and standards continuously throughout the clubs. These clubs usually have a single head office, from where operations are directed and brand standards are maintained. There aren’t many of international health clubs in the Indian fitness industry today.

In fact , these international health clubs have launched themselves in the India very recently, targeting Indians living in urban areas who are interested in improving their health and wellness -- and those who have money to burn.

These fitness clubs are usually well provisioned in terms of equipment and services and operate usually very smoothly. Facilities are clean and smart and working for an upcoming international health clubs, there is often good opportunity to learn and progress.

Sunday, April 11, 2010

Leisure Centre

A leisure centre is a multi facility, multi sports activity centre owned by a local authority or sometimes as part of an education facility (university, school or college). Leisure centres or sports centres usually have deep community roots, servicing a health and fitness population as well as local sports clubs and community groups. While health and fitness facilities may be somewhat diluted relative to the size of the centre, the facilities are usually of excellent quality all round.

Working for a leisure centre does not offer a wide range of opportunities for progression and prestige that an International health club group offers.

Saturday, April 10, 2010

Independent Fitness Clubs

An independent health club is a health and fitness facility which is owned by one individual or a small group of individuals.

There are lot of independent health clubs in the Indian fitness industry today, ranging from single gyms to multipurpose wellness and weight loss centres and each one has a unique feel and style

Independent health clubs traditionally don't feature the same brand continuity as a international health club chain and don't often have the same extent of facilities. Independent health clubs don't have the same purchasing power as a international health club group or a leisure centre , that's just a matter of economies of scale, but these types of clubs usually enjoy a very strong reputation in the local community and tend to have established deeper community links.

Wednesday, April 7, 2010

You Are Here

Today the Indian fitness industry is growing as a dynamic, energetic and hugely diverse industry, covering a wide range of different products, venues and services.

The core of the industry is the principle and engagement of exercise as a means of preventative healthcare. Products and services are coming in a huge variety, ready to serve an equally wide range of consumer needs from aerobics to body building, performance training to weight management.

There are opportunities for a wide range of different businesses within the fitness industry, from personal trainers through to mammoth international fitness centres and upcoming homemade fitness clubs. "Diversity" will be one of the many appealing things about this industry, along with the corresponding diversity in skills sets and characters of the people working within the industry.

Further, we will endeavor to detail the main types of fitness business, their characteristics and traits and a little bit more about what they are and who they serve.

Friday, April 2, 2010

The Influencer

Salman Khan was the first Indian actor to walk onto the silver screen and display athleticism and fitness to film crazy Indians around the world. He is dominating Indian cinema from 15 years with body language and charisma.Salman Khan influenced all of today’s actors since 1995, to exercise, appear athletic, and be body conscious.

Salman deserves credit for how the young actors and actress look dress and carry themselves now. His early fitness trainees included Saif Ali Khan and Hrithik Roshan.Every time he takes his shirt off to let his muscles do the talking, a thousand Khan wannabes in India get drunk on dreams of sculpted bodies and star power.

The hot property of Bollywood is known for his muscular body and considered one of the hottest men of the world. Needless to say, the actor never misses any opportunity to flaunt his assets in films as well as, reality.

According to him fitness is a sync of heart, mind and body. Thus, gyming plays an important role in everyone’s life.

Thursday, April 1, 2010

Back Down Memory Lane

Remember the days when, at about 5.30 a.m. the first member to arrive picks up the gym’s key from guru jee’s home just across the road from the gali entrance. A sign above the gym door announced the name of the gym in English or Hindi

The gym was a small room, six meters square, crowded with dumbbells, weightlifting bars, weights of all sizes and shapes, a set of parallel bars, and a chin-up bar. In one corner was a broken pulley and bicycle-chain contraption used to lift a stack of iron-plate weights. Next to the parallel bars was an improvised bench-press board, and in front of that, set into the hard-packed earth floor, a set of wooden stumps on which to do push-ups. Pegs were set into the lime-washed bricks on each wall. Members hold on to these and stand on polished wooden boards while doing squats and deep knee bends. The boards keep the floor dry, for otherwise sweat would quickly turn the earth to slippery mud.

The central column, decorated with mirrors, supports a ceiling sagged under the weight of three upper floors. Other mirrors decorate three of the walls. Between the mirrors and the iron-barred windows which look out narrowly onto a small dusty garden, old black and white portraits of local champions palely reflect the technicolor aura of pin-ups from American bodybuilding magazines.

Exercises were done with mechanical efficiency. A person doing push-ups makes way for a person doing squats who was just beyond the arch of another person swinging on the parallel bars; the movement must be choreographed for efficiency and safety.

Our gyms did'not have any orientation courses for instructors. We were trained on the job. Gym owners were scared that we might quit if we learnt too much. Most instructors were not well educated. A good physique was must be a instructor. It opens doors because people like to see a good body, be it a man or woman.

Our bodybuilding clubs are a fairly recent phenomenon in India, dating perhaps to the early part of the twentieth century. These gyms are modeled on a Western aesthetic and on Western notions of strength and fitness.